LITFULO

Litfulo is the only prescription medication used to treat severe alopecia areata, an autoimmune condition that causes hair loss. It is a Janus kinase (JAK) inhibitor that works by suppressing the immune system's attack on hair follicles. With an accelerated timeline, due to the need in the market place, I co-lead multiple creative teams to develop and launch a DTC multi-channel campaign in 2024 for Pfizer.