ABOUT ME

ABOUT ME

Over the course of 25+ years, I’ve led award-winning, integrated advertising campaigns across TV, print, digital, social, and emerging media. I thrive on close collaboration with clients, building strong partnerships to deliver strategic, emotionally resonant creative that drives results and achieves brand goals.

I began my career as an art director working on iconic brands such as American Express, Pampers, Aleve, Liz Claiborne, Maybelline, Tiffany & Co., and KLM Airlines. In 2001, I joined FCB, where I helped shape campaigns for JP Morgan Chase, Clairol, Kraft, and Starbucks. My transition into healthcare followed the successful launch of Merck’s “The Age of Fosamax” campaign for osteoporosis. Soon after, I co-created the multichannel, multi-indication “Depression Hurts” campaign for Eli Lilly’s Cymbalta—a brand I proudly supported throughout its life cycle. That success was followed by several award-winning campaigns, including “Perfectly Imperfect” for Plan B One-Step and “Ultomiris Is,” a bold reframe for the rare disease space.

As a creative director, my experience spans a wide range of therapeutic areas including cancer immunotherapy, obesity, obstructive sleep apnea, epilepsy, gastrointestinal disease, mental health, Alzheimer’s disease, osteoporosis, and women’s contraception. My work spans DTC, HCP, and OTC campaigns for brands such as Briviact, Ultomiris, Cymbalta, Tecentriq, Amyvid, Viekira Pak, Livalo, Paragard, Plan B One-Step, Dove, Vaseline, Narcan, and Zepbound.

I hold a BFA in advertising design from the Art Center College of Design in Pasadena, California. I currently live in New Jersey with my family and continue to find inspiration in the evolving intersections of creativity, health, and human connection.

AWARDS
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Inducted into The DTC Perspectives Hall of Fame in 2018

Vanguard Award Winner 2023

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MM&M Awards

Gold, 3x, Silver 6x, Finalist 4x,

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Phame Awards

Gold, 2x, Silver 3x, Finalist 7x

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Clios

Silver

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Effies

Silver 2x

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New York Festivals

Gold

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The DTC Perspectives

Gold 8x, Silver 5x, Finalist 12x

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ANDYs

Silver