CYMBALTA: PAIN INDICATION

How do you take the most successful anti-depressant and convince people to take it for chronic pain? How do you differentiate in so it stands apart but don’t lose your brand equity?
Those were the challenges I faced when we launched Cymblata for pain and we met those challenges with two successful campaigns.
“Imagine“ is a campaign that gave people with chronic pain the vision to see a life beyond pain. My team and I followed it up with “This Day Calls You”.
An invitation to take on pain once a day, every day, because you owe it to yourself and because living with less pain is possible.

>> TV Campaign “Imagine”

>> TV Campaign “This Day”

>>> Print Campaign “This Day”

>> Print Campaign “This Day”