HEP C - UNBRANDED

In 2018 an estimated 130-150 million people worldwide have chronic Hep C and 65% of them don’t know they have it.
The ”I remember” campaign focused on what it was like to live with Hep C and drove them to seek more information because life beyond Hep C may be possible.
Campaign received over 170,000 likes on Facebook and 250,000 registered in the first year.