LINZESS
2017 Effie Award Winner for the ground-breaking stop motion campaign “Tell Me Something”.
Chronic constipation is a life-altering condition. Patients feel dismissed and marginalized. Over 60% of people suffering from CIC are “non-seeking”
because they are not consulting a physician, and relying on self-management (OTCs) and lifestyle modification. In each of three campaigns below, I showed patients that
we understood what they were going through and gave them long term solution for a long term condition.
TRx for Linzess increased by 35% in the first 10 weeks of the DTC campaign. U.S. net sales increased 53% to $455 million in 2015; on track to exceed $1 billion in net sales by 2020.
