NARCAN NASAL SPRAY

With the rise of opioid overdoses this campaign was extremely important to everyone involved including the director, Mark Pellington.
Narcan is a medication used to block the effects of opioids and is commonly used to counter decreased breathing in opioid overdose. In this campaign “Be There” I lead the creative
teams and brought the worry of a parent to a painful realness through a multi-channel campaign. This campaign helped put Narcan Nasal Spray in the medicine cabinets of thousands of
people nationwide and educated them on what to do in case of an accidental opioid overdose.

>>TV Campaign