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ABOUT ME Over the course of 25+ years of as an art director, director, and creative director, I've spearheaded award-winning and integrated advertising campaigns across emerging channels, TV, print, digital and social ads. In working directly with clients, I seek to develop partnerships to deliver strategic and emotionally-resonant creative that also successfully achieves brand goals. I began my career working on many iconic brands such as: American Express, Pampers, Aleve, Liz Claiborne, Maybelline, Tiffany & Co., and KLM Airlines. In 2001, I joined FCB, working on JP Morgan Chase, Clairol, Kraft, and Starbucks. With the highly successful launch of “The Age of Fosamax” campaign for Merck’s osteoporosis drug, Fosamax, I moved over to healthcare. As the co-creator of “Depression Hurts,” a multichannel, multi-indication launch campaign for Eli Lilly’s Cymbalta, I’m proud to have worked continuously on Cymbalta throughout its life cycle. My vast experience spans many categories from cancer immunotherapy, epilepsy, gastrointestinal disease, mental health, Alzheimer’s disease, osteoporosis, and women’s contraception. With focus on DTC & HCP as well OTC for brands like Briviact, Ultomiris, Cymbalta, Tecentriq, Amyvid, Viekira Pak, Livalo, Paragard, Plan B One-Step, Dove, Vaseline, and Narcan. I received my BFA in advertising design from the Art Center College of Design in Pasadena, California. And currently live on The Peddie School campus in New Jersey with my husband (a teacher at the school), my son (a Peddie high school senior), and my dog Elliott, who doesn’t attend Peddie but is very smart and enjoys campus life. THINGS I’VE WON —- Inducted into The DTC Perspectives Hall of Fame in 2018 —- MM&M Awards Gold, 3x, Silver 6x, Finalist 4x, —- Phame Awards Gold, 2x, Silver 3x, Finalist 7x —- Clios Silver —- Effies Silver 2x —- New York Festivals Gold —- The DTC Perspectives Gold 8x, Silver 5x, Finalist 12x —- ANDYs Silver https://cynthiarothbard.com/new-page daily 0.75 2017-04-29